Free tools / Profit margin and markup calculator

Profit margin and markup calculator

Margin is profit ÷ selling price. Markup is profit ÷ cost. Enter your cost and price below to see both, or enter a target margin to get the price you should charge.

Cost of the item (₦), including delivery and packaging

Selling price (₦)

Profit per item–

Margin–

Markup–

Or: what margin do you want? (%)

Price to charge–

The formulas

Profit = selling price − cost
Margin % = profit ÷ selling price × 100
Markup % = profit ÷ cost × 100
Price for a target margin = cost ÷ (1 − margin)

Margin and markup are not the same. A 40% markup on ₦6,000 gives ₦8,400, which is only a 28.6% margin. See how to calculate profit margin for worked examples.